We’re excited to unveil our new name, new logo and a new website as part of an extensive rebranding initiative. The service is now known as Growing Early Minds, formerly Children First Early Intervention & Disability Support.
The rebranding initiative coincided with recent changes to internal structure and processes as well as the introduction of the National Disability Insurance Scheme (NDIS).
The rebrand has provided a platform to evolve our service offerings, to be a true full-service, innovative, early intervention provider to all families, in all locations. Previous funding models limited the types of services we could offer and restricted us geographically.
The new name and logo was developed through a collaborative process and reflects the company’s passion for giving every child the opportunity to reach their full potential. The name also aligns with our mission; to support and grow the potential of children, families and the community. The leaves strategically resemble the shape of a brain, the colours used are derived from the family brand colour pallet, with the addition of two new colours; pastel blue and lilac purple.
The new website offers a warm and engaging design, easy to use navigation optimised perfectly for either desktop, mobile or tablet use. Access to essential information about services, assessments, programs, funding, referrals and culture is intuitive and quick. The website also boasts a blog and resource centre, amongst other helpful content.
As part of the launch strategy, we hosted a rebrand event at the Atura Hotel in Blacktown where families, community partners and media could meet the team, learn more about our services, vision and future over canapes and drinks.
You can read more about the rebrand here in our official press release.
About our service
Growing Early Minds is a community-based, not-for-profit organisation with a proud history that started in 1994. Servicing North West and Western Sydney, families can access support from experienced allied health professionals in speech-language pathology, occupational therapy, dietetics/nutrition, psychology and behaviour support. The service also provides short screeners, longer assessments as well as Autism and Intellectual Disability diagnosis and is a registered Medicare and NDIS provider.
Growing Early Minds also delivers a wide range of learning enrichment programs under sub-brands Mobile Community Hub and Familylinks. These programs are delivered by qualified and accredited facilitators and include supported playgroups, school readiness, PALS (Play and Learn to Socialise), parenting programs such as Triple P (Power of Positive Parenting) and Circle of Security to name a few.